Our proprietary GEO tool allows brands to evaluate their presence in the answers generated by generative AI engines and Large Language Models (LLMs) such as ChatGPT, Gemini, Google AI Overviews, and Claude.
It enables benchmarking against a defined set of competitors and ongoing tracking of key GEO performance indicators, including:
- Brand Share of Voice: the number of mentions of your brand in AI-generated responses relative to the total mentions of your competitors.
- Brand and competitor mention rate: the percentage of LLM responses in which your brand or your competitors are mentioned.
- Citation rate: how often your website is cited as a source used by AI models to generate their responses.
- Average position: the average position in which your brand appears within responses generated by platforms such as ChatGPT or Gemini.
- Cited sources: the websites and sources AI engines rely on to generate their responses.
