Category: Noticias

Google Analytics (Universal) ya tiene fecha de expiración

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A raíz de las iniciativas de distintos países, estados y empresas en los últimos años, tendientes a bloquear el uso de cookies, Google, Facebook y otras plataformas han desarrollado herramientas para mitigar este problema y continuar brindando servicios publicitarios a sus anunciantes. Entre estas iniciativas podemos mencionar la medición Off-line de conversiones, en lanzamiento de Read more about Google Analytics (Universal) ya tiene fecha de expiración[…]

Resultics among the top 3% agencies – Google Partner Premier 2022

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RESULTICS has been named a 2022 Google Premier Partner Buenos Aires-based digital agency RESULTICS, has achieved 2022 Premier Partner status in the Google Partners program.  Resultics’s team of experts provides Performance Marketing services for mid / large companies in Latin America and US. “We are very proud of being recognized by Google one more time as a leading Agency in Read more about Resultics among the top 3% agencies – Google Partner Premier 2022[…]

Google AdWords will change its name to Google Ads

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After 18 years in the market, Google announced a re-branding of it famous ad platform Google AdWords, that will be re-named to Google Ads starting July 24th, 2018. Google AdWords was launched in 2000 as the advertising platform that let you place text ads in Google search results, but soon after that, Google added tons Read more about Google AdWords will change its name to Google Ads[…]

Training sessions in Mar del Plata: “Foundation for growth in the digital age”

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The CEO of Resultics, Gustavo Saientz, together with Digital House, will participate in the training on Digital Marketing for ADEPA, Association of Argentine Journalistic Entities. On Wednesday 25 and Thursday 26 April will take place in Mar del Plata the 3rd Training Days for directors and media editors of the Province of Buenos Aires, organized Read more about Training sessions in Mar del Plata: “Foundation for growth in the digital age”[…]

Resultics distinguished as Top SEO Company 2017

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TopSEORankers, an online listing service that rates SEO agencies, has awarded Resultics with its Top SEO Company badge for 2017. TopSEO Rankers only lists the best SEO organizations that have shown proven results with their clients. “We are very proud of receiving this distinction once again, and to keep helping our clients to achieve their Read more about Resultics distinguished as Top SEO Company 2017[…]

Online Marketing Day 2015 – Buenos Aires

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Ayer,  8 de Octubre, en el marco de la Facultad de Ciencias Económicas de la Universidad de Buenos Aires, se realizó el Online Marketing Day 2015, un evento que reúne a profesionales del Marketing Digital de Argentina y América Latina. Resultics participó del panel denominado “El poder de la Hiper-Segmentación en Campañas Digitales”, junto a Read more about Online Marketing Day 2015 – Buenos Aires[…]

Desayuno IAB de Métricas Online

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El próximo Martes 4 de Agosto, Gustavo Saientz, CEO de Resultics, participará de un desayuno sobre Métricas en internet. El evento se realizará en la Universidad de Palermo, sede Larrea 1079, Ciudad de Buenos Aires. Para registrarse en el evento, contactarse con info (arroba) iabargentina.com.ar.   [UPDATE 4-Agosto] Fotos del evento:  

Tasa de rebote por Canal

Qué es realmente la tasa de rebote (o Bounce Rate)

Posted on by Gustavo Saientz

Muchas veces escuchamos a distintos ejecutivos hacer mención a esta famosa y temida métrica, y nos encontramos con que no se tiene muy claro exactamente de qué estamos hablando. Los años pasan y la confusión aumenta (o al menos no disminuye). Entonces, qué es exactamente la tasa de rebote o bounce rate? Veamos primero la definición Read more about Qué es realmente la tasa de rebote (o Bounce Rate)[…]

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