Training Sessions in Mar del Plata: “Pillars for Growth in the Digital Era”

Gustavo Saientz, CEO of Resultics, will join forces with Digital House to participate in a digital marketing training session for ADEPA, the Association of Argentine Journalistic Entities.

On Wednesday, April 25th, and Thursday, April 26th, the 3rd Training Sessions for directors and editors of media outlets in the Province of Buenos Aires will take place in Mar del Plata. This event is organized by ADEPA and the Buenos Aires Provincial Media Secretariat. This year’s central theme is “Pillars for Growth in the Digital Era.”

The activities will kick off on Wednesday, April 25th, with an opening session led by Guillermo Ignacio, President of ADEPA’s Strategic Committee, and Mariano Mohadeb, Secretary of Media for the Province of Buenos Aires.

Following the opening, training workshops will commence, starting with one on “Digital Marketing for Media,” led by Nelson Duboscq, CEO of Digital House, and Gustavo Saientz, CEO of Resultics and a professor at Digital House. Later, Lisandro Conticello, Performance Manager at Perfil Digital, will deliver a presentation on the “Programmatic Ecosystem and New Revenue Streams: Digital Advertising.”

The sessions will continue until Thursday, the 26th, covering various other topics of interest with industry experts as speakers.