In a constantly evolving digital ecosystem, understanding where data and performance marketing are heading is key to the success of any strategy. That is why at Resultics, we are proud to have taken an active role in the recent streaming event organized by the DMA (Data Marketing Association), a space dedicated to discussing the present and future of our industry.
Our CEO, Gustavo Saientz, had the great honor of participating as a host and speaker at this event. During the session, the conversation focused on sharing in-depth perspectives on the current challenges facing brands and agencies, and what lies ahead in terms of measurement, data management, and performance.
A Top-Tier Panel of Experts
To tackle such complex and dynamic topics, the event brought together leading industry experts who shared their strategic vision and practical experience. The speaker panel included:
- Valeria Quaranta – Head of Digital Activation, Data & Measurement at Havas Media Group.
- Gustavo Saientz – CEO of Resultics.
- Diego Amorós – CEO of iMettrics.
- Ariel Leiro – Country Manager at Data4Sales.
The meeting, which had the valuable support of Data4Sales, became an essential space for exchange. Discussions ranged from new data privacy and collection paradigms to how measurement tools are transforming the way we optimize digital campaign performance.
Relive the Full Event
Participating in these types of initiatives reaffirms Resultics’ commitment to innovation and a Data-Driven approach. We firmly believe that sharing knowledge is the best way to help the entire industry grow.
If you couldn’t join the live broadcast or want to take notes on the valuable insights shared by the experts, we invite you to rewatch the session.
👉 Click here to watch the full stream recording on YouTube
What challenges are you currently facing with your campaign measurement? At Resultics, we can help you turn your data into results.
