Author name: resultics

Expanding Resultics’ footprint across Latin America

In September, Resultics joined an Argentine trade mission focused on technology, marketing, advertising and communications, organized by Argentina’s Ministry of Foreign Affairs and its diplomatic missions in the Dominican Republic, Costa Rica and Guatemala. Sergio Szwarcberg, Resultics’ Commercial Director and Co-Founder, represented the company as part of a delegation of Argentine businesses from the technology, software, marketing,

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Resultics at AILAT 2026

At Resultics, we were proud to be part of AILAT26, whose 3rd edition exceeded all expectations, bringing together more than 4,000 attendees and an agenda featuring leaders, companies, and experts driving AI transformation across Latin America. Our CEO, Gustavo Saientz, moderated the “Data & Governance” panel alongside Vanesa Cillo, CTO at SHIFTA, and Adrian Kogutek, to discuss one of the key challenges organizations

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Top tier data experts panel at a podcast

The Future of Measurement and Data: Resultics at the Latest DMA Event

In a constantly evolving digital ecosystem, understanding where data and performance marketing are heading is key to the success of any strategy. That is why at Resultics, we are proud to have taken an active role in the recent streaming event organized by the DMA (Data Marketing Association), a space dedicated to discussing the present and future

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Are you backing up your historical Google Analytics data? Time is running out!

Starting from July 1, 2024, Google will no longer allow access to information from the back-end of the platform for properties using the old version (Universal Analytics). As of July 1, 2023, Universal Analytics properties stopped processing data. Therefore, to continue recording site activity, it was necessary to migrate to Google Analytics 4, as we

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Optimizing your performance in digital media using the Conversion Funnel model and Google Analytics

In the fast-paced world of digital marketing, understanding the journey a user takes from the first click to conversion is essential for success. This journey is effectively represented through the “conversion funnel,” a framework that breaks down the purchasing process into key stages. Each of these stages, from discovery or “awareness” to conversion, is crucial

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