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Are you backing up your historical Google Analytics data? Time is running out!

Starting from July 1, 2024, Google will no longer allow access to information from the back-end of the platform for properties using the old version (Universal Analytics). As of July 1, 2023, Universal Analytics properties stopped processing data. Therefore, to continue recording site activity, it was necessary to migrate to Google Analytics 4, as we …

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Hot Sale 2024 is Coming to Argentina

At Resultics, we are getting ready and supporting our clients to make the most of this commercial action, the most important one so far in 2024. This year is full of challenges; we have a new scenario for the consumer, and in this context, it is essential to review and understand the best practices for …

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Landing Page Testing. Which tools to use?

In the digital world, everything (or almost everything) is measurable. And if it’s measurable, it can be optimized. That’s why different types of tests or experiments allow us to decide on the best design for our landing pages, based on empirical data. And this data consists of nothing more or less than user interactions with …

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Resultics has been named a 2024 Google Premier Partner

In February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. Resultics has been named a 2024 Premier Partner, renewing our partnership with Google for 18 years in a row. We’re excited to share that we’ve been named a 2024 …

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Optimizing your performance in digital media using the Conversion Funnel model and Google Analytics

In the fast-paced world of digital marketing, understanding the journey a user takes from the first click to conversion is essential for success. This journey is effectively represented through the “conversion funnel,” a framework that breaks down the purchasing process into key stages. Each of these stages, from discovery or “awareness” to conversion, is crucial …

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OpenAI announces new feature called GPTs in ChatGPT

The speed of change driven by the acceleration of AI-based services has been dizzying. Yesterday, OpenAI announced the imminent launch of its next product. GPTs are conversational applications based on ChatGPT that allow developers to customize the conversation experience by combining instructions, uploading data, and enabling the system to learn new skills specific to the …

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How to Enhance Digital Marketing with First Party Data

Cookies are on their way out, and concerns about privacy continue to rise. That’s why we need a solid strategy to make the most of our data and improve our digital marketing campaigns. In this article, we present 5 practical ways to use your own data (first party data) and increase the effectiveness of your …

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What is the Bounce Rate and how to find it in Google Analytics 4

“We need to reduce the bounce rate,” “The bounce rate is very high”… are phrases we’ve been hearing for years. Recently, with the launch of Google Analytics 4, these phrases have evolved into “What happened to the bounce rate?” “Where do I find the bounce rate in GA4?” Google has finally decided to start seeing …

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Author name: resultics