The speed of change driven by the acceleration of AI-based services has been dizzying. Yesterday, OpenAI announced the imminent launch of its next product. GPTs are conversational applications based on ChatGPT that allow developers to customize the conversation experience by combining instructions, uploading data, and enabling the system to learn new skills specific to the
OpenAI announces new feature called GPTs in ChatGPT Leer más »
Cookies are on their way out, and concerns about privacy continue to rise. That’s why we need a solid strategy to make the most of our data and improve our digital marketing campaigns. In this article, we present 5 practical ways to use your own data (first party data) and increase the effectiveness of your
How to Enhance Digital Marketing with First Party Data Leer más »
“We need to reduce the bounce rate,” “The bounce rate is very high”… are phrases we’ve been hearing for years. Recently, with the launch of Google Analytics 4, these phrases have evolved into “What happened to the bounce rate?” “Where do I find the bounce rate in GA4?” Google has finally decided to start seeing
What is the Bounce Rate and how to find it in Google Analytics 4 Leer más »
